Jim, Innkeeper at The Wine Country Inn

I’m currently staying in St. Helena at The Wine Country Inn.  Beautiful even though I have arrived in the middle of a huge rainstorm.  I have been put up in one of the luxury cottages.  Thanks Jim, even though I have yet to meet you.  And thanks to Jerry for setting it up for me.  The purpose of this post is to relay something that occurred to me by staying here.  An epiphany of sorts.  See, I like Jim already and I have not even met him.  Here’s why:

I read a small piece he wrote on how he says he likes 5 star properties. It went like this:

“For this video, my wife wanted me to tell a story, but it was too long. For my 50th birthday, I wanted a huge celebration trip. I               read reviews of great hotels all over the world. I came up with a long list of 4-Star and 5-Star properties to visit. My wife reviewed         the list.

“You hate 5-Star properties,” she informed me.
“What, I love them,” I corrected her.
“You hate them,” she insisted.
“What are you talking about, look at these places, watch the virtual tours, they are all beautiful,” I whined.
“Granted, they are beautiful, but you don’t like dressing for breakfast, or even lunch for that matter. You love the luxury, but you         hate the attitude.”
Of course, she was right. And as The Wine Country Inn has become more and more luxurious, I have kept that in mind. I hope you       enjoy staying at The Inn as much as I love running it.”

I have been writing a lot about fine dining and how it’s changing.  Evolving.  And this is exactly why.  There is a big move to a casual feel. For the most part, guests want 5 star food.  They want attentive service.  They don’t want to dress up.  They don’t want to have to choose from 12 different types of silverware.  They don’t want to sit through a 3-4 hour dinner.  Fun, new, exciting, quick.  2-3 courses.  Value.  But…  must be impressive.  This is how things are changing.  I did not have the words to articulate this, but Jim did it perfectly.  Unpretentious hospitality.  Thanks Jim.

Wine Country Inn

St. Helena, California

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